Thursday, June 5, 2014

The Amazon-Hachette Saga

Everyone seems to have an opinion about the unfolding of the Amazon-Hachette saga, but do these opinions bring us any closer to a healthier economic environment to write, publish and sell or buy books? As usual time will tell, but let's first explain briefly what seems to be going on. The French publihser Hachette, with its imprint Little, Brown among the top five trade publishers in the U.S., has been in negotiations with Amazon about new terms selling eBooks. As these negotiations continued, disagreements have reached a level that Amazon started delaying shipments of Hachette's books including by some of its leading authors such as James Patterson, JK Rowling, and Malcolm Gladwell.  Let's have a look at the 'official" statements by both protagonists:

Amazon made this statement:

"We are currently buying less (print) inventory and "safety stock" on titles from the publisher, Hachette, than we ordinarily do, and are no longer taking pre-orders on titles whose publication dates are in the future. Instead, customers can order new titles when their publication date arrives. For titles with no stock on hand, customers can still place an order at which time we order the inventory from Hachette -- availability on those titles is dependent on how long it takes Hachette to fill the orders we place. Once the inventory arrives, we ship it to the customer promptly. These changes are related to the contract and terms between Hachette and Amazon.

At Amazon, we do business with more than 70,000 suppliers, including thousands of publishers. One of our important suppliers is Hachette, which is part of a $10 billion media conglomerate. Unfortunately, despite much work from both sides, we have been unable to reach mutually-acceptable agreement on terms. Hachette has operated in good faith and we admire the company and its executives. Nevertheless, the two companies have so far failed to find a solution. Even more unfortunate, though we remain hopeful and are working hard to come to a resolution as soon as possible, we are not optimistic that this will be resolved soon......."

Hachette in turn said the following:

"It is good to see Amazon acknowledge that its business decisions significantly affect authors’ lives. For reasons of their own, Amazon has limited its customers’ ability to buy more than 5,000 Hachette titles. Authors, with whom we at Hachette have been partners for nearly two centuries, engage in a complex and difficult mission to communicate with readers. In addition to royalties, they are concerned with audience, career, culture, education, art, entertainment, and connection. By preventing its customers from connecting with these authors’ books, Amazon indicates that it considers books to be like any other consumer good. They are not.

We will spare no effort to resume normal business relations with Amazon—which has been a great partner for years—but under terms that value appropriately for the years ahead the author’s unique role in creating books, and the publisher’s role in editing, marketing, and distributing them, at the same time that it recognizes Amazon’s importance as a retailer and innovator. Once we have reached such an agreement, we will be happy to discuss with Amazon its ideas about compensating authors for the damage its demand for improved terms may have done them, and to pass along any payments it considers appropriate.In the meantime, we are extremely grateful for the spontaneous outpouring of support we have received both privately and publicly from authors and agents. We will continue to communicate with them promptly as this situation develops."

In the meanwhile, many pundits, newspapers, magazines, social media started commenting. Following is just a small sample of those opinions.

The New York Times of May 23, As Publishers Fight Amazon, Books Disappear, said:


Tuesday, June 3, 2014

BookExpo America: Book Sales, Amazon and John Grisham

Over the last week, I attended BookExpo America,  America's annual book trade show, held at New York's Jacob Javits Center, where everyone who does anything with books gathers. Even though the book business has been under pressure in recent years: people read less or seem to buy fewer books, the rise of eBooks has put more pressure on bookstores, book chains disappear, such as Border's, or face difficult times, such as Barnes & Noble, the atmosphere this year seemed optimistic. Still, some of the numbers presented in the daily BEA publication are not indicative of a healthy industry. The Codex research found that:

- Amazon's share of new book unit purchases in March was 41%, dominating 65% of all online new book units, print and digital;
- Amazon is the largest channel for eBooks, with a 67% market share in March;
- Amazon has a commanding slice of the sale of print books online, with a 64% share in March.

Nielsen Market Research found that online outlets accounted for 41% of book purchases in 2013, while bookstore chains accounted for 22%. In other words, the only two booklets with a meaningful share of eBook and print markets are Amazon (by far) and Barnes & Noble. (with a faltering eBook operation.)  If that's reason to be optimistic, then probably only if the book business would be dead that would be a worse outcome. Against this backdrop, people in the corridors were discussing the
pricing dispute between Amazon and Hachette, one of the big five trade publishers in the U.S. (although Hachette itself is a French company.) This dispute about new terms for selling Hachette's eBooks between these two giants has now become front page news, as apparently the negotiations are not going well and Amazon seems to delay shipments and prevent pre-orders of certain Hachette books.  This is not just about Hachette,